Their tag line is “Fart with Confidence”…seriously. They call it flatulence underwear. It uses a carbon layer within the underwear to absorb and neutralize the fart odor, which is then reset by washing the underwear. This is basically underwear that lets you fart worry free in public. So ladies, if you have a disgusting boyfriend who farts all the time uncontrollably (much like myself) get him a pair of these and you will finally be able to bring him over to your parents house for dinner. Or you know…girls fart too sometime right?